Expo Fitness 2020 Colombia Tradeshow Review

Latin America has been an emerging market for the sports nutrition industry over the past decade, but more so within the last five years. One of the most apparent signs of growth is when an in market tradeshow not only maintains their presence but, most importantly – builds upon it, year after year. I’ve always […]

Adapt or Die: Sports Nutrition Industry is Changing

I don’t know about you, but I feel as if the world is changing faster and more dynamically than any other time in recent history. If you work in the sports nutrition industry, you already sense that your professional life is not insulated from this extreme environmental change. Everywhere you turn, iron-clad brands are now […]

Does CBD Make You Sleepy?

  Sometimes it feels like the more tired you get, the harder it is to get a good night’s sleep. Fortunately, the natural health market is growing with more ways to help you achieve a deeper rest each night. One such product helping people around the world is CBD or Cannabidiol. If you’ve never tried […]

Why The Indian Health E-Commerce Nutritional Market is Booming and is Only Destined For Future Growth

Electronic commerce, commonly written as e-commerce or eCommerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet or online social networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory […]

Why You Need a China Digital Marketing Plan Before Having a Customer

I am always asked the question by brand owners and marketers: Why should we invest in digital marketing in China when we don’t have a distributor? The analogy I usually give is: You might not want to invest in Facebook Ads without setting up an eCommerce store or having a sales channel that carries your […]